Pharrell Williams x ADIDAS Are Championing Women's Rights

Pharrell Williams never ceases to amaze.

Most recently launching a new campaign with Adidas Originals that champions the women's rights, collaborating with women across the spectrum of arts and activism.

Complex reports that the new campaign was shot by Collier Schorr and highlights some of those involved in the campaign, including Reggie Yates, Syd, Patrisse Cullors, Nadya Okamoto, Iddris Sandu, Keala Naihe, Sana Azim, Tyra Mitchell, Isabela Rangel Grutman, Sara Cummings, Kadija Diawara, Sheena Cain, and Sophia Parker.

The "Now Is Her Time" campaign coincides with the release of a collection made up of unisex clothing and footwear for adults, juniors, kids, and infacts.

The capsule is set to launch August 31st and we can expect to find it at Adidas stores, Foot Locker, and other retailers both in store and online.

"Now Is Her Time" features women of different religions, sexualities, and identities, highlighting diversity. 

Send some kudos to Pharrell in our comments and learn more about the collaboration below!

 
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